Right Channel, Right Customer: Making Smart Marketing Decisions – Thurs., May 8

Day 3 – Central Rhode Island Chamber’s Small Business Week Events

Right Channel, Right Customer:  Making Smart Marketing Decisions

This workshop will guide business professionals and non-profit leaders through a practical process for evaluating marketing channels and measuring their return on investment (ROI).  We will also discuss common pitfalls to avoid when following marketing trends.

All attendees must register in advance.  Please click here to register and learn more about other CRICC Small Business Week Events.

Presenter:

Katie Schibler Conn, KSA Marketing  

Katie is a visionary leader in the advertising and marketing industry, recognized as the 2021 Providence Business News Creative Services Woman to Watch. Katie is an integrated marketing strategist who transformed KSA Marketing from a one-woman operation into a data-driven agency through sophisticated optimization and analytics-focused strategies. Under her leadership, KSA Marketing grew from a solo consultancy to a dynamic advertising agency with over 20 employees and a proven track record in integrative campaigns and strategic marketing.

She is a graduate of Fairfield University as well as an alumni of the Goldman Sachs 10,000 Small Businesses Program. Prior to founding KSA, Katie held key marketing roles at Sony Computer Entertainment America, DDB, Source Marketing, and TracyLocke.

All attendees must register in advance.  Please click here to register and learn more about other CRICC Small Business Week Events.

**Coffee and Water will be Provided**